What is Digital Marketing | What is Internet Marketing


What is Digital Marketing

Digital marketing is advertising delivered through digital platforms, like Social media, Email, mobile applications, search engines. Digital marketing is the best marketing for any business. If you want to increase your sales you need to market your business digitally. Digital marketing is very fast and better than traditional marketing.

Advantage of Digital Marketing

Now we are living in that world which is totally digital and fast. Digital marketing is very easy and fast also it’s cheaper than traditional marketing. You can advertise your product or service in all over the world through digital marketing. Digital marketing is way you can reach more peoples in just few minutes.

Digital Marketing is interesting marketing than traditional marketing, you don’t need to go outside for marketing of your products and services, you just need a laptop and good communication skills. There are lots of active people on the internet, it’s more profitable as a digital marketer you can market your product in just few minutes in front of thousands of people’s eyes.

Categories of Digital Marketing

Search Engine Optimization [SEO]
Search Engine Marketing [SEM]
Social Media Marketing [SMM]
Content Marketing
Pay Per Click [PPC]
Email Marketing

There are more categories of digital marketing but these six categories are the major categories of digital Marketing.

Search Engine Optimization [SEO]

Search engine optimization is the process of you can rank your website on search engines also you can call organic advertising. in this process you need to create backlinks for website and put meta title and description on website. There is two types of SEO.

On Page SEO: In this process, you need to put meta title and description on each website page, you have to search keywords according to their search volume for your website and create unique content with keywords. You have to create a local business listing on search engines because creating local business listing will really helpful to users for finding your address easily.

Off Page SEO: In off page SEO you need to create quality backlinks for your website on other websites, before creating backlinks you have to check other website domain authority. You should create backlinks on those websites that have high domain authority because creating backlinks on low DA website it will down your DA and also your ranking.

Search Engine Marketing [SEM]

Search engine marketing is the process of gaining traffic and visibility on search engines through paid and unpaid marketing. In this category, you can create beautiful ads through google AdWords for your product and service. SEM is considered internet marketing that increases site’s visibility

Social Media Marketing

Social media marketing is one of the best category of digital marketing because lots of peoples are available in every single minute on social media. You can market your product or service through social channels.


All the social media channels are allows to create ads you can create the best ad for your product and service on social media and getting genuine leads. you can also promote your content on social media and create a post for your product and service with good and trending hashtags on social media it will really helpful for brand awareness and getting leads.

Content Marketing

As we know content is king, content marketing is one of the biggest assets of brand awareness, lead generation, and traffic. You have to create unique content for your business and publish it on web 2.0, and social media sites.

Blog posts or articles and infographics: you can write a blog and article for your business, write blog or article will help you to generate organic traffic and leads for your business. Internet has many types of audiences, some peoples are like reading articles or blogs and some peoples are like creative infographic content. So you have to create the best and creative infographic for your business.

Pay Per Click

Pay Per Click is one of the best and fastest marketing category of digital marketing, PPC is a process of paid marketing you have to pay some amount to drive traffic. You can use Google Adwords for paid marketing. Google Adwords allows to create the best and beautiful ads for your business, it will really helpful to rank top on the search result. If users come to your website through paid marketing you have to pay some amount to Google. Also, all the social media channels are allows to create ads for your business you can use social media as a paid marketing.

Email Marketing

Most companies use email marketing to getting more customers and communicate new peoples, there are lots of email marketing tools are available you can use one of them, my favorite is Mailchimp because Mailchimp is a very easy and fully customize email marketing tools. Mailchimp and other email marketing tools are allowes to set up email follow up series and email campaigns. Email follow up series are very helpful to increase your sales and revenue.

SDK is a Digital Marketer and a Social Media Marketing expert. Waytoways is a platform on which he shares his experience and skills to enlighten the web researchers!

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